Case Study: Happyly
Web / Mobile App that helps Parents & Caretakers Find Activities
Since July 2020, Happyly has partnered with MeltStudio's Dedicated Development Team bringing their web and mobile platforms to a more mature state with skilled engineering talent to take the next step: The Product-Market Fit.
Over a year, we developed their app into a fully functional Minimum Viable Product (MVP) and refined from Prototype to Minimum Marketable Feature. We handled every challenge, delivering a solid platform that set them up for future growth.
Initial state
The Challenge
Build a Mobile Solution being at Preliminary Stage
a mobile subscription service that allows a stable monetization of the business idea supporting a better building of the backend.
Our Solution
Django Backend + VueJS WebApp + React Native Mobile Apps
Requirements
Simplification
Happyly required a dedicated development team to transition their MVP into a scalable, monetizable product, addressing tech and business goals.
Application
Building
MeltStudio developed iOS and Android applications with Django, VueJS, and React Native, integrating robust features like geolocation and machine learning.
Prototype
Release
The updated apps launched with a subscription model, enhancing user engagement and establishing a stable revenue stream through B2B and B2C channels.
After getting customer feedback
There have been multiple improvements
For this project, we used TypeScript and JavaScript on the frontend with frameworks like Next.js for the dashboard and React Native with Expo for mobile. The backend was built with Python and Django, using PostgreSQL for database and Django REST Framework for APIs. This robust Tech Stack ensured scalable and efficient solutions aligned with their goals. Following user feedback, Happyly enhanced their app with advanced machine learning for better-personalized recommendations and streamlined subscription processes.
Deliver state
“The Melt team is an extension of the internal Amatis team because of their personal investment with our product”
Rana Mohamed
Amatis
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