AI-Driven Platform with Video Generation for Scalable Learning
Case Study: XBlock AI
XBlock AI partnered with Melt Studio to bring to life a scalable, sales-ready AI platform capable of advanced video generation and adaptive learning. From initial planning to final deployment phases, we helped build a robust solution that empowers real-time training through voice and visual content—targeted at industries with dynamic workforces.
THE CHALLENGE
Building a Training-First AI Platform from Scratch
XBlock AI needed a fully customized platform capable of instant training and video generation for fast-moving industries. Their goal: deliver AI-driven answers via voice commands and help users upskill autonomously—without relying on off-the-shelf tools or APIs.
INITIAL STATE
OUR SOLUTION
Melt Studio co-built XBlock AI from concept to a functional, sales-ready platform—developing core features, improving infrastructure, and scaling the solution with advanced video capabilities and enterprise-grade security.
Requirements
Simplification
XBlock AI needed full-stack support to build a proprietary system from the ground up—avoiding third-party dependencies and allowing total control over performance, data handling, and deployment flexibility.
Application
Building
We developed the backend using NestJS, FastAPI, and GraphQL, and the frontend in React + TypeScript. Infrastructure was deployed via Kubernetes and Terraform, with Sentry and Datadog for monitoring. AWS services like Transcribe added voice support.
Prototype
Release
The platform was delivered in iterative versions—reaching sales-ready state (v0.0.6) and later enhanced with multi-factor authentication, calendar invites, and AI-generated reports. Despite external blockers halting final release, key features were completed.
DELIVER STATE
CUSTOMER FEEDBACK
Trusted Tech That Enables Growth
XBlock AI now stands as a functional platform with unique ARBP-powered AI, advanced security layers, and real-time video capabilities. Melt Studio’s agile approach delivered tangible results—positioning the product to scale in high-growth, voice-led training markets.
Trusted by Startups Across the U.S.
We have delivered products for startups from Anchorage to New York.
Rob
Rally Chat
Camila, I really appreciate the extra efforts you have made on the app this months. I feel you went above and beyond to create scalable solutions consistent with the existing design. You achieved far more than I thought was going to be possible going in, and the new version of the app gives me a lot more confidence to go into sales mode.
I've dm'd you a gift card code for Amazon as thanks.
August 6, 2024
Sang - Duk Seo
Every Mother
A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉
August 6, 2025
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