Struggling to calculate the ROI on your tech investments when everything feels uncertain?

Let me share something counterintuitive: The key isn't having perfect certainty - it's managing it strategically. Also, you can't measure ROI on something that hasn't started yet - but you can project it (and this is a topic for the next blogpost).

Here's what successful startups do: Start with your "known costs"

• Current development time on infrastructure vs. core features

• Monthly burn rate on technical fixes and maintenance

• Hours lost to technical debt

Then measure what matters:

Sprint completion rate, time-to-market for new features, engineering team velocity, customer-facing bugs.

The real ROI comes from focusing your resources on what drives revenue - your secret sauce - while partnering with experts to handle the technical foundation.

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Start small with a 3-month pilot with a dedicated technical partner. Track these metrics. The data will tell you if you're moving in the right direction.

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Want help creating your pre-development ROI forecast and build your tech scorecard? Let's jump on a quick call to review your current metrics.

Let’s get your app back on track!