AI-Driven Platform with Video Generation for Scalable Learning
Case Study: XBlock AI
XBlock AI partnered with Melt Studio to bring to life a scalable, sales-ready AI platform capable of advanced video generation and adaptive learning. From initial planning to final deployment phases, we helped build a robust solution that empowers real-time training through voice and visual content—targeted at industries with dynamic workforces.
THE CHALLENGE
Building a Training-First AI Platform from Scratch
XBlock AI needed a fully customized platform capable of instant training and video generation for fast-moving industries. Their goal: deliver AI-driven answers via voice commands and help users upskill autonomously—without relying on off-the-shelf tools or APIs.
INITIAL STATE
OUR SOLUTION
Melt Studio co-built XBlock AI from concept to a functional, sales-ready platform—developing core features, improving infrastructure, and scaling the solution with advanced video capabilities and enterprise-grade security.
Requirements
Simplification
XBlock AI needed full-stack support to build a proprietary system from the ground up—avoiding third-party dependencies and allowing total control over performance, data handling, and deployment flexibility.
Application
Building
We developed the backend using NestJS, FastAPI, and GraphQL, and the frontend in React + TypeScript. Infrastructure was deployed via Kubernetes and Terraform, with Sentry and Datadog for monitoring. AWS services like Transcribe added voice support.
Prototype
Release
The platform was delivered in iterative versions—reaching sales-ready state (v0.0.6) and later enhanced with multi-factor authentication, calendar invites, and AI-generated reports. Despite external blockers halting final release, key features were completed.
DELIVER STATE
CUSTOMER FEEDBACK
Trusted Tech That Enables Growth
XBlock AI now stands as a functional platform with unique ARBP-powered AI, advanced security layers, and real-time video capabilities. Melt Studio’s agile approach delivered tangible results—positioning the product to scale in high-growth, voice-led training markets.
Trusted by Startups Across the U.S.
We have delivered products for startups from Anchorage to New York.
Dustin Conrad
Returns On Demand
I feel like our team at Melt is part of our company not just another outsourced service, they are committed to helping us be successful.
January 23, 2025
Sebastien Gouin-Davis
Amatis
let me know if i can support, but i have no skin in the game.
also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like
"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.
I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."
but also you can just say "naw, it muddies the waters" and I'll shut up 😛
I may just have him do a talk for everyone
Sounds really great
oh that would be really cool
He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.
February 3, 2025
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