Modern Web Redesign for a Beloved Family Photo App
Case Study: Tinybeans
Tinybeans, a trusted family photo-sharing app used by millions of parents worldwide, partnered with Melt Studio to refresh their web experience. The goal? Seamlessly align their platform with a company-wide rebrand while enhancing usability and engagement. Over 15 months, Melt delivered a UX-forward redesign of their core web components—navigational structures, visual styling, and mobile optimization—ensuring Tinybeans stayed consistent, intuitive, and ready to delight new and returning users alike.
THE CHALLENGE
Aligning Web UX with Brand Evolution
Tinybeans needed to modernize their web platform to reflect a recent rebrand and improve navigation, engagement, and mobile consistency. With legacy code and limited documentation, the Melt team had to audit, adapt, and ship improvements while maintaining performance and privacy standards. Speed and clarity were critical—the redesign needed to support millions of users without disruption.
INITIAL STATE
OUR SOLUTION
From Navigation to Day View: A Cohesive UX Overhaul
Requirements
Simplification
To reduce friction and enable maintainability, Melt scoped a web app redesign centered on user priorities—easier navigation, brand consistency, and mobile-friendliness—without rewriting core functionality.
Application
Building
Melt built modern, responsive navigation for desktop and mobile, integrated new brand styles from Figma, and redesigned the Day View—Tinybeans’ most visited page—to boost engagement while preserving analytics and core behaviors.
Prototype
Release
The updated platform launched in phases using Kanban workflows and iterative sprints. Regular planning, demos, and retrospectives helped align teams. Deliverables were accepted by the client after a July 2024 retrospective.
DELIVER STATE
CUSTOMER FEEDBACK
Usability Gains, Brand Consistency Achieved
Tinybeans’ revamped web experience improved visual alignment with its app, clarified navigation for new and returning users, and reinforced its family-first brand values. The client accepted all deliverables, and retrospective feedback highlighted cross-functional collaboration, clear communication, and UX improvements that supported product growth goals.
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Brandon Gonzalez
SemGraph
Exceptionally high skill and little oversight required, which at the moment allows me to work on other parts of the project. The engineers are self-starters and take initiative on their own. I really look forward to working long-term with you all
March 18, 2021
Sang Seo
Truvle
hi juan, wanted to drop a note, i think luis has really stepped up, he's meeting my expectations especially over the last week. will keep monitoring but this is really promising. in other news, wanted to leave feedback for the dev team, hans, oscar, and sebastian have been absolute superstars. i've never worked with a group of guys who are so good about executing good quality code aligned to business expectations. when i don't have to touch the SDLC constantly and almost have too little to do for a project i know the team is proactive. please let them know they're doing great. off the back of this, i work for another company that is seeking an initial exploration into moving away from eastern europe in their current engagement, would love to have a discussion with you about that company's needs as well. 4 person team + pm. we are only just barely getting started with exploring the idea of changing the team but i thought i'd throw it your way as a heads up for possibility.
July 12, 2024
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