Modern Web Redesign for a Beloved Family Photo App

Case Study: Tinybeans

Tinybeans, a trusted family photo-sharing app used by millions of parents worldwide, partnered with Melt Studio to refresh their web experience. The goal? Seamlessly align their platform with a company-wide rebrand while enhancing usability and engagement. Over 15 months, Melt delivered a UX-forward redesign of their core web components—navigational structures, visual styling, and mobile optimization—ensuring Tinybeans stayed consistent, intuitive, and ready to delight new and returning users alike.

Projc

THE CHALLENGE

Aligning Web UX with Brand Evolution

Tinybeans needed to modernize their web platform to reflect a recent rebrand and improve navigation, engagement, and mobile consistency. With legacy code and limited documentation, the Melt team had to audit, adapt, and ship improvements while maintaining performance and privacy standards. Speed and clarity were critical—the redesign needed to support millions of users without disruption.

INITIAL STATE

OUR SOLUTION

From Navigation to Day View: A Cohesive UX Overhaul

Requirements

Simplification

To reduce friction and enable maintainability, Melt scoped a web app redesign centered on user priorities—easier navigation, brand consistency, and mobile-friendliness—without rewriting core functionality.

Application

Building

Melt built modern, responsive navigation for desktop and mobile, integrated new brand styles from Figma, and redesigned the Day View—Tinybeans’ most visited page—to boost engagement while preserving analytics and core behaviors.

Prototype

Release

The updated platform launched in phases using Kanban workflows and iterative sprints. Regular planning, demos, and retrospectives helped align teams. Deliverables were accepted by the client after a July 2024 retrospective.

DELIVER STATE

CUSTOMER FEEDBACK

Usability Gains, Brand Consistency Achieved

Tinybeans’ revamped web experience improved visual alignment with its app, clarified navigation for new and returning users, and reinforced its family-first brand values. The client accepted all deliverables, and retrospective feedback highlighted cross-functional collaboration, clear communication, and UX improvements that supported product growth goals.

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Sebastien Gouin-Davis

Amatis

February 3, 2025

let me know if i can support, but i have no skin in the game.

also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like

"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.

I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."

but also you can just say "naw, it muddies the waters" and I'll shut up 😛

I may just have him do a talk for everyone

Sounds really great

oh that would be really cool

He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.

February 3, 2025

Sang - Duk Seo

Every Mother

August 6, 2025

A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉