Data-Driven Platform for Cooltural Transformation

Caramelo Escaso Case Study: Cooltura en Acción, by Raíz

Raíz, through its Caramelo Escaso platform, helps organizations measure, understand, and activate their company culture. From real-time Typeform sync to interactive dashboards, their proprietary "Cooltura®" methodology transforms culture from a buzzword into a strategic asset—this tool empowers HR.

Projc

THE CHALLENGE

Turning Thick Data into Tangible Insights

Caramelo Escaso needed to help clients move beyond surface-level engagement metrics. They required a system to collect, analyze, and visualize organizational culture data at scale. Without a centralized tool, their process was manual and the diagnostics failed to capture the real gaps. By partnering with us, they got a scalable solution to measure cultural maturity and inform strategic decisions.

INITIAL STATE

OUR SOLUTION

Cooltura®: A Data-Driven Culture Journey from Survey to Powerful Real-Time Analytics Dashboards

Requirements

Simplification

We helped productize a diagnostic model blending quantitative data (16 cultural behaviors) and thick data (AI-enhanced qualitative insights) to pinpoint gaps and prioritize actions for HR and leadership.

Application

Building

We built a React, Next.js, Drizzle, and PostgreSQL solution integrated with Typeform to render cultural results in real-time, processing demographics, annual comparisons, and dynamic graphs with analytics powered by Shadcn and Radix UI.

Prototype

Realease

We delivered in 7 weeks, completing user stories with 97% quality. The MVP included real-time pulse tracking, action dashboards, and a fully branded UI aligned with Caramelo Escaso's identity, making culture measurable/actionable from day one.

DELIVER STATE

CUSTOMER FEEDBACK

Culture Made Visible, Actionable, and Scalable

After go-live, client teams reported faster turnaround on insights and better alignment between survey data and leadership actions. Raíz now powers cultural diagnostics across multiple clients. Teams reported clearer alignment between leadership behaviors and strategic goals. The new tools became part of everyday rituals—supporting ongoing transformation, not just one-time reflection.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Brandon Gonzalez

SemGraph

Exceptionally high skill and little oversight required, which at the moment allows me to work on other parts of the project. The engineers are self-starters and take initiative on their own. I really look forward to working long-term with you all

March 18, 2021

Sang Seo

Truvle

hi juan, wanted to drop a note, i think luis has really stepped up, he's meeting my expectations especially over the last week. will keep monitoring but this is really promising. in other news, wanted to leave feedback for the dev team, hans, oscar, and sebastian have been absolute superstars. i've never worked with a group of guys who are so good about executing good quality code aligned to business expectations. when i don't have to touch the SDLC constantly and almost have too little to do for a project i know the team is proactive. please let them know they're doing great. off the back of this, i work for another company that is seeking an initial exploration into moving away from eastern europe in their current engagement, would love to have a discussion with you about that company's needs as well. 4 person team + pm. we are only just barely getting started with exploring the idea of changing the team but i thought i'd throw it your way as a heads up for possibility.

July 12, 2024