Data-Driven Platform for Cooltural Transformation

Caramelo Escaso Case Study: Cooltura en Acción, by Raíz

Raíz, through its Caramelo Escaso platform, helps organizations measure, understand, and activate their company culture. From real-time Typeform sync to interactive dashboards, their proprietary "Cooltura®" methodology transforms culture from a buzzword into a strategic asset—this tool empowers HR.

Projc

THE CHALLENGE

Turning Thick Data into Tangible Insights

Caramelo Escaso needed to help clients move beyond surface-level engagement metrics. They required a system to collect, analyze, and visualize organizational culture data at scale. Without a centralized tool, their process was manual and the diagnostics failed to capture the real gaps. By partnering with us, they got a scalable solution to measure cultural maturity and inform strategic decisions.

INITIAL STATE

OUR SOLUTION

Cooltura®: A Data-Driven Culture Journey from Survey to Powerful Real-Time Analytics Dashboards

Requirements

Simplification

We helped productize a diagnostic model blending quantitative data (16 cultural behaviors) and thick data (AI-enhanced qualitative insights) to pinpoint gaps and prioritize actions for HR and leadership.

Application

Building

We built a React, Next.js, Drizzle, and PostgreSQL solution integrated with Typeform to render cultural results in real-time, processing demographics, annual comparisons, and dynamic graphs with analytics powered by Shadcn and Radix UI.

Prototype

Realease

We delivered in 7 weeks, completing user stories with 97% quality. The MVP included real-time pulse tracking, action dashboards, and a fully branded UI aligned with Caramelo Escaso's identity, making culture measurable/actionable from day one.

DELIVER STATE

CUSTOMER FEEDBACK

Culture Made Visible, Actionable, and Scalable

After go-live, client teams reported faster turnaround on insights and better alignment between survey data and leadership actions. Raíz now powers cultural diagnostics across multiple clients. Teams reported clearer alignment between leadership behaviors and strategic goals. The new tools became part of everyday rituals—supporting ongoing transformation, not just one-time reflection.

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Alex Vans

Choros

October 29, 2025

I was crawling; I’m walking now. I finally have the peace of mind to stop worrying about crashes and start listening to my users.

October 29, 2025

Avani Kanubaddi

Brandtuit

December 30, 2025

Thanks, everyone, for the hard work that went into this first beta client. We have now officially released our first Zena report to a client. We will meet with him on Monday to review his candid feedback on what is working well and what needs improvement.

This was a significant step, so we should take a moment to commemorate and celebrate it. We will have two more beta tests in the new year, so the work continues. As we turn the calendar, I wanted to take a moment to appreciate this team. I wish everyone a fantastic start to 2026, and I hope we can continue to build on this promising start.