AI Insurance Platform Launch Backed by $3.5M Seed Round

Case Study: PathWork Longevity Inc.

PathWork, a tech-forward AI platform transforming insurance distribution, partnered with Melt Studio to build and launch a high-conversion marketing site and internal tools. With a $3.5M seed round on the horizon, they needed to move fast—crafting a digital presence that impressed investors, attracted leads, and laid the foundation for future product growth.

Projc

THE CHALLENGE

Build Trust and Traction Before Product-Market Fit

Before PathWork could scale, they needed to validate their product story and attract investor interest. That meant creating a powerful website and internal tools that communicated legitimacy, enabled demos, and signaled a strong technical foundation for what’s next.

INITIAL STATE

OUR SOLUTION

A Strategic Site and Backend Foundation That Raised Millions

Requirements

Simplification

We focused first on defining a clean, bold narrative for PathWork’s landing page—positioning it as an AI-powered platform for insurance distribution. Visual clarity and speed were essential to make investor exploration frictionless.

Application

Building

Using a modern tech stack (NextJS, TypeScript), Melt built the public marketing site and internal dashboard modules. We also connected backend endpoints for inbox management, prequal envelope assignment, and carrier flow testing.

Prototype

Release

The marketing platform launched in time to support fundraising, showcasing PathWork’s vision and capabilities. The internal prototype system enabled prequal logic, real-time inbox updates, and end-to-end carrier workflows.

DELIVER STATE

CUSTOMER FEEDBACK

From Site to Seed: A Platform That Delivers Confidence

PathWork successfully closed their $3.5M seed round with backing from top investors. Melt’s work gave them the digital presence, platform confidence, and backend flexibility to grow. The next phase builds on this with smarter distribution, powered by their now investor-backed vision.

Want to see how we helped PathWork capture users once the platform was live? Read the LifeQuotes case study →

www.meltstudio.co

Case Study: LifeQuotes by PathWork

LifeQuotes.com partnered with Melt Studio to rapidly modernize its quote acquisition experience. The goal: replicate the user-friendly interface of SmartFinancial’s form while making it uniquely branded and efficient. In just four weeks, we built a high-performing, mobile-optimized form and landing page using TypeScript and NextJS—improving speed, UX clarity, and brand consistency.

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Brandon Gonzalez

SemGraph

Exceptionally high skill and little oversight required, which at the moment allows me to work on other parts of the project. The engineers are self-starters and take initiative on their own. I really look forward to working long-term with you all

March 18, 2021

Sang Seo

Truvle

hi juan, wanted to drop a note, i think luis has really stepped up, he's meeting my expectations especially over the last week. will keep monitoring but this is really promising. in other news, wanted to leave feedback for the dev team, hans, oscar, and sebastian have been absolute superstars. i've never worked with a group of guys who are so good about executing good quality code aligned to business expectations. when i don't have to touch the SDLC constantly and almost have too little to do for a project i know the team is proactive. please let them know they're doing great. off the back of this, i work for another company that is seeking an initial exploration into moving away from eastern europe in their current engagement, would love to have a discussion with you about that company's needs as well. 4 person team + pm. we are only just barely getting started with exploring the idea of changing the team but i thought i'd throw it your way as a heads up for possibility.

July 12, 2024