AI Insurance Platform Launch Backed by $3.5M Seed Round
Case Study: PathWork Longevity Inc.
PathWork, a tech-forward AI platform transforming insurance distribution, partnered with Melt Studio to build and launch a high-conversion marketing site and internal tools. With a $3.5M seed round on the horizon, they needed to move fast—crafting a digital presence that impressed investors, attracted leads, and laid the foundation for future product growth.
THE CHALLENGE
Build Trust and Traction Before Product-Market Fit
Before PathWork could scale, they needed to validate their product story and attract investor interest. That meant creating a powerful website and internal tools that communicated legitimacy, enabled demos, and signaled a strong technical foundation for what’s next.
INITIAL STATE
OUR SOLUTION
A Strategic Site and Backend Foundation That Raised Millions
Requirements
Simplification
We focused first on defining a clean, bold narrative for PathWork’s landing page—positioning it as an AI-powered platform for insurance distribution. Visual clarity and speed were essential to make investor exploration frictionless.
Application
Building
Using a modern tech stack (NextJS, TypeScript), Melt built the public marketing site and internal dashboard modules. We also connected backend endpoints for inbox management, prequal envelope assignment, and carrier flow testing.
Prototype
Release
The marketing platform launched in time to support fundraising, showcasing PathWork’s vision and capabilities. The internal prototype system enabled prequal logic, real-time inbox updates, and end-to-end carrier workflows.
DELIVER STATE
CUSTOMER FEEDBACK
From Site to Seed: A Platform That Delivers Confidence
PathWork successfully closed their $3.5M seed round with backing from top investors. Melt’s work gave them the digital presence, platform confidence, and backend flexibility to grow. The next phase builds on this with smarter distribution, powered by their now investor-backed vision.
Want to see how we helped PathWork capture users once the platform was live? Read the LifeQuotes case study →
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Rob
Rally Chat
Camila, I really appreciate the extra efforts you have made on the app this months. I feel you went above and beyond to create scalable solutions consistent with the existing design. You achieved far more than I thought was going to be possible going in, and the new version of the app gives me a lot more confidence to go into sales mode.
I've dm'd you a gift card code for Amazon as thanks.
August 6, 2024
Sang - Duk Seo
Every Mother
A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉
August 6, 2025
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