Modern Quote Flow for Life Insurance Built in 4 Weeks

Case Study: LifeQuotes by PathWork

LifeQuotes.com partnered with Melt Studio to rapidly modernize its quote acquisition experience. The goal: replicate the user-friendly interface of SmartFinancial’s form while making it uniquely branded and efficient. In just four weeks, we built a high-performing, mobile-optimized form and landing page using TypeScript and NextJS—improving speed, UX clarity, and brand consistency.

Projc

THE CHALLENGE

Rebuilding the Quote Flow Experience—Fast

LifeQuotes.com needed to enhance its online quote experience without disrupting user flow. Their existing page wasn’t converting well and carried unnecessary clutter. They aimed to replicate SmartFinancial’s success—but faster, cleaner, and tailored to their brand. With only four weeks to execute, speed and precision were key.

INITIAL STATE

OUR SOLUTION

Modernizing with Precision: A Form and Landing Page That Converts

Requirements

Simplification

We began by auditing SmartFinancial’s flow to understand what worked, then trimmed friction points—removing video intros, unnecessary content, and menus. We focused on a direct call-to-action with strong alignment to LifeQuotes.com’s visual identity.

Application

Building

Our developers built the landing and quote form using TypeScript and NextJS. The solution was fully responsive, fast-loading, and designed to deliver a smooth user journey across devices. Key tech decisions ensured long-term maintainability and performance.

Prototype

Release

Within one sprint cycle, the form and page were tested, refined, and launched. Fourteen user stories were completed with 33 story points delivered. The result: a polished MVP that mirrored SmartFinancial’s flow—optimized for LifeQuotes.com’s brand and business logic.

DELIVER STATE

CUSTOMER FEEDBACK

Faster Launch, Better Experience

LifeQuotes.com now has a conversion-focused entry point for life insurance shoppers. Melt Studio’s UX decisions and tech execution cut unnecessary steps and launched a production-ready product in under 30 days—proving how fast-moving collaboration can produce scalable, polished tools.

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Sebastien Gouin-Davis

Amatis

February 3, 2025

let me know if i can support, but i have no skin in the game.

also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like

"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.

I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."

but also you can just say "naw, it muddies the waters" and I'll shut up 😛

I may just have him do a talk for everyone

Sounds really great

oh that would be really cool

He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.

February 3, 2025

Sang - Duk Seo

Every Mother

August 6, 2025

A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉

August 6, 2025