Scaling a Mission-Driven Platform Connecting Caregivers

Case Study: Keep Company

Keep Company partnered with Melt Studio to evolve from a manually operated support program into a scalable SaaS platform. Through technical expertise, a full MVP build, and nearshore collaboration, we delivered solutions that established a robust groundwork for growth.

Projc

THE CHALLENGE

From Human-Driven to Software-Driven

Keep Company initially delivered its coaching and support services manually, managing logistics, reporting, and member experience. They needed a digital platform that maintained human warmth while enabling efficiency, user autonomy, and measurable outcomes.

INITIAL STATE

OUR SOLUTION

From Spreadsheets to SaaS: Designing a Product That Scales

Requirements

Simplification

We define the ideal product scope through user interviews, data flow diagrams, and a tech stack focused on speed and maintainability.

Application

Building

Melt built the MVP platform using React, React Native, and Firebase, prioritizing modularity and user experience. Features included onboarding, calendar sync and tracking for scalable, tech-enabled support.

Prototype

Release

The product launched with a functional MVP allowed real user testing across multiple cohorts. This version retained the personal touch of Keep’s original service while enabling key automation, analytics, and member insights.

DELIVER STATE

CUSTOMER FEEDBACK

There have been multiple improvements

Keep Company transitioned from an operations-heavy service to a validated product that delivers coaching and community support with care. With Melt’s help, their team can now serve more members, more efficiently, without losing the warmth that defines their mission.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Mateo Alexander

Suyo

Most of my favorite service experiences occur when the company foresees my needs and questions before I ask. For example, digital trackers that inform me on the progress of my service (eg Dominos, Amazon, etc). Other service experiences I especially enjoy occur when a company integrates its solution with another solution I already use to create synergies or efficiencies (eg Uber + Expensify), and when a company provides painless returns/discounts when I'm not satisfied with the product's qualities (eg REI).

October 9, 2020

Emily O'Grady

Happyly

Erika and her team have literally brought what is in my head to life - it has been incredible to work together - plus she is SO patient and such a hard worker.

January 7, 2021