Scaling a Mission-Driven Platform Connecting Caregivers

Case Study: Keep Company

Keep Company partnered with Melt Studio to evolve from a manually operated support program into a scalable SaaS platform. Through technical expertise, a full MVP build, and nearshore collaboration, we delivered solutions that established a robust groundwork for growth.

Projc

THE CHALLENGE

From Human-Driven to Software-Driven

Keep Company initially delivered its coaching and support services manually, managing logistics, reporting, and member experience. They needed a digital platform that maintained human warmth while enabling efficiency, user autonomy, and measurable outcomes.

INITIAL STATE

OUR SOLUTION

From Spreadsheets to SaaS: Designing a Product That Scales

Requirements

Simplification

We define the ideal product scope through user interviews, data flow diagrams, and a tech stack focused on speed and maintainability.

Application

Building

Melt built the MVP platform using React, React Native, and Firebase, prioritizing modularity and user experience. Features included onboarding, calendar sync and tracking for scalable, tech-enabled support.

Prototype

Release

The product launched with a functional MVP allowed real user testing across multiple cohorts. This version retained the personal touch of Keep’s original service while enabling key automation, analytics, and member insights.

DELIVER STATE

CUSTOMER FEEDBACK

There have been multiple improvements

Keep Company transitioned from an operations-heavy service to a validated product that delivers coaching and community support with care. With Melt’s help, their team can now serve more members, more efficiently, without losing the warmth that defines their mission.

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Lana Ashby Rowder

LookingGlass

April 2, 2026

Thank you so much for this note and for all the work your team put into this project. It truly was such a great experience working together.

We are really happy with how the prototype turned out and especially grateful for the extra backend improvements your team made. Having a more stable and scalable foundation is huge for us as we head into launch, and it did not go unnoticed.

Thank you again for being such a thoughtful and proactive partner throughout this process. We are really excited about what is ahead.

Grateful, Lana

April 2, 2026

Roy Roach

Legacy Link

November 18, 2025

They're showing me the dashboards and they're like, you didn't ask us to do this, but we hope you like it. And I'm watching like, Holy smokes, this is even better than what I thought.

November 18, 2025