December 23, 2025
FitAds
FitAds went from “idea + early interest” to a deployed, multi-role MVP in 4 weeks—ready for pilot testing and investor demos.
Portfolio | Melt Studio

Started day:
December 23, 2025
End day:
February 23, 2026
FitAds is a fitness-event + loyalty platform that connects trainers, runners, and venue sponsors through an attendance → points → rewards loop (1 point = $1).
We organized discovery notes + RFCs into a single searchable knowledge base so anyone could answer: “What’s the source of truth for this flow?” Also, we used retrieval to keep edge cases consistent across roles (joining vs. check-in vs. rewards).
Agent-assisted execution (with human control)
We used lightweight agents to draft: acceptance criteria, test scenarios, and “happy path vs. failure path” checklists for each role-based screen.
The team treated outputs as starting points, never final decisions.
HITL (Human-in-the-loop) as a non-negotiable gate
PM + founder reviewed each workflow before it shipped.
Demos stayed short and frequent, so we corrected direction early—not after a sprint.
Guardrails + evals (quality without slowing down)
We ran repeatable checks: role/permission validation, QR flow validation, and data integrity checks before demos.
We used automated checks in the repo (linting/testing/migrations) to catch regressions before deployment.
Net: AI sped up the busywork; humans owned the product calls.
Operational wins
Delivered a working MVP with all four roles live and testable
Enabled QR-based venue joining + event check-in (core loop proven) a Vercel staging environment for testing and demos
Unblocked investor momentum: the founder reported increased confidence and scheduled investor conversations for February (year: 2026)
If you’re building a multi-role SaaS product and want a delivery system that stays fast without getting fragile, book a CTO Consultation now!.
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