Modern Web Redesign for a Beloved Family Photo App

Case Study: Tinybeans

Tinybeans, a trusted family photo-sharing app used by millions of parents worldwide, partnered with Melt Studio to refresh their web experience. The goal? Seamlessly align their platform with a company-wide rebrand while enhancing usability and engagement. Over 15 months, Melt delivered a UX-forward redesign of their core web components—navigational structures, visual styling, and mobile optimization—ensuring Tinybeans stayed consistent, intuitive, and ready to delight new and returning users alike.

Projc

THE CHALLENGE

Aligning Web UX with Brand Evolution

Tinybeans needed to modernize their web platform to reflect a recent rebrand and improve navigation, engagement, and mobile consistency. With legacy code and limited documentation, the Melt team had to audit, adapt, and ship improvements while maintaining performance and privacy standards. Speed and clarity were critical—the redesign needed to support millions of users without disruption.

INITIAL STATE

OUR SOLUTION

From Navigation to Day View: A Cohesive UX Overhaul

Requirements

Simplification

To reduce friction and enable maintainability, Melt scoped a web app redesign centered on user priorities—easier navigation, brand consistency, and mobile-friendliness—without rewriting core functionality.

Application

Building

Melt built modern, responsive navigation for desktop and mobile, integrated new brand styles from Figma, and redesigned the Day View—Tinybeans’ most visited page—to boost engagement while preserving analytics and core behaviors.

Prototype

Release

The updated platform launched in phases using Kanban workflows and iterative sprints. Regular planning, demos, and retrospectives helped align teams. Deliverables were accepted by the client after a July 2024 retrospective.

DELIVER STATE

CUSTOMER FEEDBACK

Usability Gains, Brand Consistency Achieved

Tinybeans’ revamped web experience improved visual alignment with its app, clarified navigation for new and returning users, and reinforced its family-first brand values. The client accepted all deliverables, and retrospective feedback highlighted cross-functional collaboration, clear communication, and UX improvements that supported product growth goals.

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Avani Kanubaddi

Brandtuit

February 5, 2026

Hi Team - After weeks of effort, we have officially launched the www.brandtuit.com website! I want to give a special shout-out to Paola Lozano Vanegas for her tireless efforts in building a beautiful website that conveys our values so well. Thanks also to Sebastian Ocampo for helping navigate the plumbing and getting the site posted tonight. I have also posted to LinkedIn with an official "We are open for business" message, so let's go fishing!

We have a great concept, a real market need, and an evolving tool in Zena that can deliver value. Thanks to everyone on the team for getting us to this point. I'm very excited, very grateful, and looking forward to building from here.

February 5, 2026

Chenny

ShopHero Dashboard

March 2, 2026

Thank you for the note. I will think on this and let you know. So far, I feel like the team has onboarded well. I expected some time to be taken with onboarding, but was happy with how fast we have been able to get to development.