Modern Web Redesign for a Beloved Family Photo App

Case Study: Tinybeans

Tinybeans, a trusted family photo-sharing app used by millions of parents worldwide, partnered with Melt Studio to refresh their web experience. The goal? Seamlessly align their platform with a company-wide rebrand while enhancing usability and engagement. Over 15 months, Melt delivered a UX-forward redesign of their core web components—navigational structures, visual styling, and mobile optimization—ensuring Tinybeans stayed consistent, intuitive, and ready to delight new and returning users alike.

Projc

THE CHALLENGE

Aligning Web UX with Brand Evolution

Tinybeans needed to modernize their web platform to reflect a recent rebrand and improve navigation, engagement, and mobile consistency. With legacy code and limited documentation, the Melt team had to audit, adapt, and ship improvements while maintaining performance and privacy standards. Speed and clarity were critical—the redesign needed to support millions of users without disruption.

INITIAL STATE

OUR SOLUTION

From Navigation to Day View: A Cohesive UX Overhaul

Requirements

Simplification

To reduce friction and enable maintainability, Melt scoped a web app redesign centered on user priorities—easier navigation, brand consistency, and mobile-friendliness—without rewriting core functionality.

Application

Building

Melt built modern, responsive navigation for desktop and mobile, integrated new brand styles from Figma, and redesigned the Day View—Tinybeans’ most visited page—to boost engagement while preserving analytics and core behaviors.

Prototype

Release

The updated platform launched in phases using Kanban workflows and iterative sprints. Regular planning, demos, and retrospectives helped align teams. Deliverables were accepted by the client after a July 2024 retrospective.

DELIVER STATE

CUSTOMER FEEDBACK

Usability Gains, Brand Consistency Achieved

Tinybeans’ revamped web experience improved visual alignment with its app, clarified navigation for new and returning users, and reinforced its family-first brand values. The client accepted all deliverables, and retrospective feedback highlighted cross-functional collaboration, clear communication, and UX improvements that supported product growth goals.

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Bryan Nelson

FitAds

February 16, 2026

Dear Melt Studio Team. I wanted to take a moment to express my sincere gratitude for the outstanding work you did on my website for FitAds and Capes. From start to finish, your team was not only professional, but every step of the process was seamless, and the final product exceeded my expectations.

The site perfectly supports my business goals, and the backend in intuitive and efficient. I truly couldn't be happier with the result.

Thank you again for your dedication and excellent service. I look forward to working with you again in the future!

Best regards,

Bryan Nelson

February 16, 2026

Roy Roach

Legacy Link

November 18, 2025

I just remember her and the team just walking me through and it was like, this is real. Like, I actually can see this working and they're showing me the dashboards and they're like, you didn't even think. You didn't ask us to do this, but we did this anyway. And we hope you like it. And I'm watching like, Holy smokes, this is even better than what I thought.