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Product Discovery for Proto’s AI Clinic Operations OS

Case Study: The Proto

Proto is building an AI-powered operating system for direct-to-patient clinics. Melt Studio supported early product discovery with design, architectural definition, and user story refinement during a July–August 2025 engagement.

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Projc

THE CHALLENGE

Structuring Stories for an AI Clinic Ops Platform

Proto’s backlog evolved quickly, with many user stories created on demand. The team wanted stronger architecture direction and sharper story refinement to keep delivery moving and align with stakeholders across a local-time cadence.

INITIAL STATE

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OUR SOLUTION

Design and Architecture Support to Accelerate Execution

Requirements

Clarifying What Matters Most

We translated on-demand requests into well-scoped user stories, clarifying acceptance criteria and making prioritization easier for the team.

Application

Design + Architecture Direction

Mauricio, our Frontend/Full Stack Developer provided design work and architectural definition, creating a clearer foundation for building an AI-powered clinic operations platform.

Prototype

Release

Design work for the AI-powered clinic operations platform.
Architectural definition to create a clearer technical foundation.
User story refinement translating on-demand requests into well-scoped stories.

DELIVER STATE

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CUSTOMER FEEDBACK

Positive Stakeholder Feedback on Design & Direction

Despite challenging project circumstances, lack of formal planning of on-demand scheduling conflicts, the client contacts (Vihar and Nicholas) expressed satisfaction with the earlier work. The engagement concluded by mutual agreement on August 15, 2025.

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Sebastien Gouin-Davis

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Amatis

February 3, 2025

let me know if i can support, but i have no skin in the game.

also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like

"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.

I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."

but also you can just say "naw, it muddies the waters" and I'll shut up 😛

I may just have him do a talk for everyone

Sounds really great

oh that would be really cool

He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.

February 3, 2025

Sang - Duk Seo

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Every Mother

August 6, 2025

A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉

August 6, 2025

CONTINUE THE JOURNEY

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