Local Outreach Platform That Scales With Precision

Case Study: Resquared (Re2)

Resquared, a fast-growing B2B SaaS platform for commercial real estate outreach, empowers local businesses with an AI-powered B2B platform. Melt Studio partnered with Re2 to improve product quality: structure, stability, and scalable processes—enhancing development focused on growth.

Projc

THE CHALLENGE

Delivering Continuous Value While Scaling Fast

Resquared needed a development partner who could quickly address tech debt, support rapid feature delivery while ensuring platform integrity across complex workflows—from AI-assisted outreach to business filtering, and location-based targeting.

INITIAL STATE

OUR SOLUTION

From Dev Bottlenecks to Agile Flow: Structured QA and Scalable Product Ops That Let the Client Focus on Growth

Requirements

Streamlining Needs

We introduced QA operations detailing test cases, bug tracking, and cross-browser validations. Weekly, we provided clear views of platform health and progress, cleaned architectural bottlenecks, and optimized workflows. This allowed focus on fundraising.

Application

Building With Speed

Melt Studio's challenge was embedding React + Node.js devs into Resquared's QA team, CI/CD practices, and collaborative sprints without slowing momentum while handling dozens of edge-cases, UX issues, and production launches.

Prototype

Delivery That Enables Growth

With Melt team, Re2 deployed outreach automation and integration updates. We executed 100+ test cases per cycle, improved process adherence (49% to 60%) and flagged 70+ actionable bugs before reached customer-facing platform.

DELIVER STATE

CUSTOMER FEEDBACK

A Strategic Dev Partner for Long-Term Scale

Melt's collaborative rhythm and proactive problem-solving helped Resquared strengthen their product, enabling the internal team to focus on strategy and fundraising while we gave the delivery confidence they needed at a critical stage.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Tonya R. James

60 hertz

July 30, 2025

HOLY SMOKES THIS IS AWESOME!!

Site Dash Notes:

Great Job!!

I love love love your iteration on the site details page

July 30, 2025

Sang - Duk Seo

Every Mother

August 6, 2025

A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉