Local Outreach Platform That Scales With Precision

Case Study: Resquared (Re2)

Resquared, a fast-growing B2B SaaS platform for commercial real estate outreach, empowers local businesses with an AI-powered B2B platform. Melt Studio partnered with Re2 to improve product quality: structure, stability, and scalable processes—enhancing development focused on growth.

Projc

THE CHALLENGE

Delivering Continuous Value While Scaling Fast

Resquared needed a development partner who could quickly address tech debt, support rapid feature delivery while ensuring platform integrity across complex workflows—from AI-assisted outreach to business filtering, and location-based targeting.

INITIAL STATE

OUR SOLUTION

From Dev Bottlenecks to Agile Flow: Structured QA and Scalable Product Ops That Let the Client Focus on Growth

Requirements

Streamlining Needs

We introduced QA operations detailing test cases, bug tracking, and cross-browser validations. Weekly, we provided clear views of platform health and progress, cleaned architectural bottlenecks, and optimized workflows. This allowed focus on fundraising.

Application

Building With Speed

Melt Studio's challenge was embedding React + Node.js devs into Resquared's QA team, CI/CD practices, and collaborative sprints without slowing momentum while handling dozens of edge-cases, UX issues, and production launches.

Prototype

Delivery That Enables Growth

With Melt team, Re2 deployed outreach automation and integration updates. We executed 100+ test cases per cycle, improved process adherence (49% to 60%) and flagged 70+ actionable bugs before reached customer-facing platform.

DELIVER STATE

CUSTOMER FEEDBACK

A Strategic Dev Partner for Long-Term Scale

Melt's collaborative rhythm and proactive problem-solving helped Resquared strengthen their product, enabling the internal team to focus on strategy and fundraising while we gave the delivery confidence they needed at a critical stage.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Emily O'Grady

Happyly

January 7, 2021

Erika and her team have literally brought what is in my head to life - it has been incredible to work together - plus she is SO patient and such a hard worker.

January 7, 2021

Mateo Alexander

Suyo

October 9, 2020

Most of my favorite service experiences occur when the company foresees my needs and questions before I ask. For example, digital trackers that inform me on the progress of my service (eg Dominos, Amazon, etc). Other service experiences I especially enjoy occur when a company integrates its solution with another solution I already use to create synergies or efficiencies (eg Uber + Expensify), and when a company provides painless returns/discounts when I'm not satisfied with the product's qualities (eg REI).