Local Outreach Platform That Scales With Precision

Case Study: Resquared (Re2)

Resquared, a fast-growing B2B SaaS platform for commercial real estate outreach, empowers local businesses with an AI-powered B2B platform. Melt Studio partnered with Re2 to improve product quality: structure, stability, and scalable processes—enhancing development focused on growth.

Projc

THE CHALLENGE

Delivering Continuous Value While Scaling Fast

Resquared needed a development partner who could quickly address tech debt, support rapid feature delivery while ensuring platform integrity across complex workflows—from AI-assisted outreach to business filtering, and location-based targeting.

INITIAL STATE

OUR SOLUTION

From Dev Bottlenecks to Agile Flow: Structured QA and Scalable Product Ops That Let the Client Focus on Growth

Requirements

Streamlining Needs

We introduced QA operations detailing test cases, bug tracking, and cross-browser validations. Weekly, we provided clear views of platform health and progress, cleaned architectural bottlenecks, and optimized workflows. This allowed focus on fundraising.

Application

Building With Speed

Melt Studio's challenge was embedding React + Node.js devs into Resquared's QA team, CI/CD practices, and collaborative sprints without slowing momentum while handling dozens of edge-cases, UX issues, and production launches.

Prototype

Delivery That Enables Growth

With Melt team, Re2 deployed outreach automation and integration updates. We executed 100+ test cases per cycle, improved process adherence (49% to 60%) and flagged 70+ actionable bugs before reached customer-facing platform.

DELIVER STATE

CUSTOMER FEEDBACK

A Strategic Dev Partner for Long-Term Scale

Melt's collaborative rhythm and proactive problem-solving helped Resquared strengthen their product, enabling the internal team to focus on strategy and fundraising while we gave the delivery confidence they needed at a critical stage.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Sang Seo

Truvle

July 12, 2024

hi juan, wanted to drop a note, i think luis has really stepped up, he's meeting my expectations especially over the last week. will keep monitoring but this is really promising. in other news, wanted to leave feedback for the dev team, hans, oscar, and sebastian have been absolute superstars. i've never worked with a group of guys who are so good about executing good quality code aligned to business expectations. when i don't have to touch the SDLC constantly and almost have too little to do for a project i know the team is proactive. please let them know they're doing great. off the back of this, i work for another company that is seeking an initial exploration into moving away from eastern europe in their current engagement, would love to have a discussion with you about that company's needs as well. 4 person team + pm. we are only just barely getting started with exploring the idea of changing the team but i thought i'd throw it your way as a heads up for possibility.

July 12, 2024

$2M Seed Round + $7.5M Series A

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