Local Outreach Platform That Scales With Precision

Case Study: Resquared (Re2)

Resquared, a fast-growing B2B SaaS platform for commercial real estate outreach, empowers local businesses with an AI-powered B2B platform. Melt Studio partnered with Re2 to improve product quality: structure, stability, and scalable processes—enhancing development focused on growth.

Projc

THE CHALLENGE

Delivering Continuous Value While Scaling Fast

Resquared needed a development partner who could quickly address tech debt, support rapid feature delivery while ensuring platform integrity across complex workflows—from AI-assisted outreach to business filtering, and location-based targeting.

INITIAL STATE

OUR SOLUTION

From Dev Bottlenecks to Agile Flow: Structured QA and Scalable Product Ops That Let the Client Focus on Growth

Requirements

Streamlining Needs

We introduced QA operations detailing test cases, bug tracking, and cross-browser validations. Weekly, we provided clear views of platform health and progress, cleaned architectural bottlenecks, and optimized workflows. This allowed focus on fundraising.

Application

Building With Speed

Melt Studio's challenge was embedding React + Node.js devs into Resquared's QA team, CI/CD practices, and collaborative sprints without slowing momentum while handling dozens of edge-cases, UX issues, and production launches.

Prototype

Delivery That Enables Growth

With Melt team, Re2 deployed outreach automation and integration updates. We executed 100+ test cases per cycle, improved process adherence (49% to 60%) and flagged 70+ actionable bugs before reached customer-facing platform.

DELIVER STATE

CUSTOMER FEEDBACK

A Strategic Dev Partner for Long-Term Scale

Melt's collaborative rhythm and proactive problem-solving helped Resquared strengthen their product, enabling the internal team to focus on strategy and fundraising while we gave the delivery confidence they needed at a critical stage.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Sebastien Gouin-Davis

Amatis

February 3, 2025

let me know if i can support, but i have no skin in the game.

also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like

"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.

I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."

but also you can just say "naw, it muddies the waters" and I'll shut up 😛

I may just have him do a talk for everyone

Sounds really great

oh that would be really cool

He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.

February 3, 2025

Dustin Conrad

Returns On Demand

January 23, 2025

I feel like our team at Melt is part of our company not just another outsourced service, they are committed to helping us be successful.