A chat app built for a sport passionate crowd

Case Study: Rally Chat

RallyChat transforms how fans interact on game day, creating a digital stadium that brings the energy of the stands to your school’s app. Whether fans are at home or on the go, RallyChat keeps them connected, engaged, and cheering for their team.

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THE CHALLENGE

Accelerating a Solo Founder’s Vision into a Scalable MVP

Founder Rob Denison had built Rally Chat alone for two years and needed expert support to finalize a feature-ready MVP. With a soft launch looming, he sought help implementing key features to prepare the product for user growth, sponsorship, and funding.

INITIAL STATE

OUR SOLUTION

Rapid Feature Development and Real-Time Enhancements in Under 4 Weeks

Requirements

Backlog Completion & Performance

Our mission was to transform a prototype into a stable platform. Key requirements included implementing chat replies, attendance tracking, replay functionality, and preventing spoiler messages—all aligned to boost fan interaction and scale smartly.

Application

Team Augmentation & Feature Build

Over three agile sprints, our dev team delivered 9 core features including message delay, content moderation, onboarding flow, and custom themes. We reduced cost overhead and introduced tools to make the app event-ready and sponsor-friendly.

Prototype

Stable Release

By December 2024, Rally Chat had a stable MVP with zero backlog. The platform was ready for sponsorship demos and grant applications, with improved performance and a clear roadmap to migrate off AWS Amplify for long-term scalability.

DELIVER STATE

CUSTOMER FEEDBACK

From Prototype to Platform—with Professionalism

Rally Chat matured from idea to prototype with 9 completed features in 3 sprints. The next step? Migrate to WebSockets for scalability and reduce cost where Rob praised Melt’s speed, communication, and professionalism calling it better than Globant.

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Bryan Nelson

FitAds

February 16, 2026

Dear Melt Studio Team. I wanted to take a moment to express my sincere gratitude for the outstanding work you did on my website for FitAds and Capes. From start to finish, your team was not only professional, but every step of the process was seamless, and the final product exceeded my expectations.

The site perfectly supports my business goals, and the backend in intuitive and efficient. I truly couldn't be happier with the result.

Thank you again for your dedication and excellent service. I look forward to working with you again in the future!

Best regards,

Bryan Nelson

February 16, 2026

Sagiv

Agnitio

January 5, 2026

Hi guys, I was reviewing the full Terik and Tess flow — first off, thanks for the effort to get everything done by EOY, really appreciated and very exsitng to see it live.

Overall, the flow makes total sense. We’ll likely need to come up with a new “recipe” for it, and there are a few UI tweaks and small functional changes we should work through.

January 5, 2026