A chat app built for a sport passionate crowd

Case Study: Rally Chat

RallyChat transforms how fans interact on game day, creating a digital stadium that brings the energy of the stands to your school’s app. Whether fans are at home or on the go, RallyChat keeps them connected, engaged, and cheering for their team.

Projc

THE CHALLENGE

Accelerating a Solo Founder’s Vision into a Scalable MVP

Founder Rob Denison had built Rally Chat alone for two years and needed expert support to finalize a feature-ready MVP. With a soft launch looming, he sought help implementing key features to prepare the product for user growth, sponsorship, and funding.

INITIAL STATE

OUR SOLUTION

Rapid Feature Development and Real-Time Enhancements in Under 4 Weeks

Requirements

Backlog Completion & Performance

Our mission was to transform a prototype into a stable platform. Key requirements included implementing chat replies, attendance tracking, replay functionality, and preventing spoiler messages—all aligned to boost fan interaction and scale smartly.

Application

Team Augmentation & Feature Build

Over three agile sprints, our dev team delivered 9 core features including message delay, content moderation, onboarding flow, and custom themes. We reduced cost overhead and introduced tools to make the app event-ready and sponsor-friendly.

Prototype

Stable Release

By December 2024, Rally Chat had a stable MVP with zero backlog. The platform was ready for sponsorship demos and grant applications, with improved performance and a clear roadmap to migrate off AWS Amplify for long-term scalability.

DELIVER STATE

CUSTOMER FEEDBACK

From Prototype to Platform—with Professionalism

Rally Chat matured from idea to prototype with 9 completed features in 3 sprints. The next step? Migrate to WebSockets for scalability and reduce cost where Rob praised Melt’s speed, communication, and professionalism calling it better than Globant.

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We have delivered products for startups from Anchorage to New York.

Alex Vans

Choros

October 29, 2025

I was crawling; I’m walking now. I finally have the peace of mind to stop worrying about crashes and start listening to my users.

October 29, 2025

Avani Kanubaddi

Brandtuit

December 30, 2025

Thanks, everyone, for the hard work that went into this first beta client. We have now officially released our first Zena report to a client. We will meet with him on Monday to review his candid feedback on what is working well and what needs improvement.

This was a significant step, so we should take a moment to commemorate and celebrate it. We will have two more beta tests in the new year, so the work continues. As we turn the calendar, I wanted to take a moment to appreciate this team. I wish everyone a fantastic start to 2026, and I hope we can continue to build on this promising start.

December 30, 2025