A chat app built for a sport passionate crowd

Case Study: Rally Chat

RallyChat transforms how fans interact on game day, creating a digital stadium that brings the energy of the stands to your school’s app. Whether fans are at home or on the go, RallyChat keeps them connected, engaged, and cheering for their team.

Projc

THE CHALLENGE

Accelerating a Solo Founder’s Vision into a Scalable MVP

Founder Rob Denison had built Rally Chat alone for two years and needed expert support to finalize a feature-ready MVP. With a soft launch looming, he sought help implementing key features to prepare the product for user growth, sponsorship, and funding.

INITIAL STATE

OUR SOLUTION

Rapid Feature Development and Real-Time Enhancements in Under 4 Weeks

Requirements

Backlog Completion & Performance

Our mission was to transform a prototype into a stable platform. Key requirements included implementing chat replies, attendance tracking, replay functionality, and preventing spoiler messages—all aligned to boost fan interaction and scale smartly.

Application

Team Augmentation & Feature Build

Over three agile sprints, our dev team delivered 9 core features including message delay, content moderation, onboarding flow, and custom themes. We reduced cost overhead and introduced tools to make the app event-ready and sponsor-friendly.

Prototype

Stable Release

By December 2024, Rally Chat had a stable MVP with zero backlog. The platform was ready for sponsorship demos and grant applications, with improved performance and a clear roadmap to migrate off AWS Amplify for long-term scalability.

DELIVER STATE

CUSTOMER FEEDBACK

From Prototype to Platform—with Professionalism

Rally Chat matured from idea to prototype with 9 completed features in 3 sprints. The next step? Migrate to WebSockets for scalability and reduce cost where Rob praised Melt’s speed, communication, and professionalism calling it better than Globant.

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Lana Ashby Rowder

LookingGlass

April 2, 2026

Thank you so much for this note and for all the work your team put into this project. It truly was such a great experience working together.

We are really happy with how the prototype turned out and especially grateful for the extra backend improvements your team made. Having a more stable and scalable foundation is huge for us as we head into launch, and it did not go unnoticed.

Thank you again for being such a thoughtful and proactive partner throughout this process. We are really excited about what is ahead.

Grateful, Lana

April 2, 2026

Roy Roach

Legacy Link

November 18, 2025

They're showing me the dashboards and they're like, you didn't ask us to do this, but we hope you like it. And I'm watching like, Holy smokes, this is even better than what I thought.

November 18, 2025