Data-Driven Platform for Cooltural Transformation

Caramelo Escaso Case Study: Cooltura en Acción, by Raíz

Raíz, through its Caramelo Escaso platform, helps organizations measure, understand, and activate their company culture. From real-time Typeform sync to interactive dashboards, their proprietary "Cooltura®" methodology transforms culture from a buzzword into a strategic asset—this tool empowers HR.

Projc

THE CHALLENGE

Turning Thick Data into Tangible Insights

Caramelo Escaso needed to help clients move beyond surface-level engagement metrics. They required a system to collect, analyze, and visualize organizational culture data at scale. Without a centralized tool, their process was manual and the diagnostics failed to capture the real gaps. By partnering with us, they got a scalable solution to measure cultural maturity and inform strategic decisions.

INITIAL STATE

OUR SOLUTION

Cooltura®: A Data-Driven Culture Journey from Survey to Powerful Real-Time Analytics Dashboards

Requirements

Simplification

We helped productize a diagnostic model blending quantitative data (16 cultural behaviors) and thick data (AI-enhanced qualitative insights) to pinpoint gaps and prioritize actions for HR and leadership.

Application

Building

We built a React, Next.js, Drizzle, and PostgreSQL solution integrated with Typeform to render cultural results in real-time, processing demographics, annual comparisons, and dynamic graphs with analytics powered by Shadcn and Radix UI.

Prototype

Realease

We delivered in 7 weeks, completing user stories with 97% quality. The MVP included real-time pulse tracking, action dashboards, and a fully branded UI aligned with Caramelo Escaso's identity, making culture measurable/actionable from day one.

DELIVER STATE

CUSTOMER FEEDBACK

Culture Made Visible, Actionable, and Scalable

After go-live, client teams reported faster turnaround on insights and better alignment between survey data and leadership actions. Raíz now powers cultural diagnostics across multiple clients. Teams reported clearer alignment between leadership behaviors and strategic goals. The new tools became part of everyday rituals—supporting ongoing transformation, not just one-time reflection.

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Avani Kanubaddi

Brandtuit

February 5, 2026

Hi Team - After weeks of effort, we have officially launched the www.brandtuit.com website! I want to give a special shout-out to Paola Lozano Vanegas for her tireless efforts in building a beautiful website that conveys our values so well. Thanks also to Sebastian Ocampo for helping navigate the plumbing and getting the site posted tonight. I have also posted to LinkedIn with an official "We are open for business" message, so let's go fishing!

We have a great concept, a real market need, and an evolving tool in Zena that can deliver value. Thanks to everyone on the team for getting us to this point. I'm very excited, very grateful, and looking forward to building from here.

February 5, 2026

Chenny

ShopHero Dashboard

March 2, 2026

Thank you for the note. I will think on this and let you know. So far, I feel like the team has onboarded well. I expected some time to be taken with onboarding, but was happy with how fast we have been able to get to development.