Data-Driven Platform for Cooltural Transformation

Caramelo Escaso Case Study: Cooltura en Acción, by Raíz

Raíz, through its Caramelo Escaso platform, helps organizations measure, understand, and activate their company culture. From real-time Typeform sync to interactive dashboards, their proprietary "Cooltura®" methodology transforms culture from a buzzword into a strategic asset—this tool empowers HR.

Projc

THE CHALLENGE

Turning Thick Data into Tangible Insights

Caramelo Escaso needed to help clients move beyond surface-level engagement metrics. They required a system to collect, analyze, and visualize organizational culture data at scale. Without a centralized tool, their process was manual and the diagnostics failed to capture the real gaps. By partnering with us, they got a scalable solution to measure cultural maturity and inform strategic decisions.

INITIAL STATE

OUR SOLUTION

Cooltura®: A Data-Driven Culture Journey from Survey to Powerful Real-Time Analytics Dashboards

Requirements

Simplification

We helped productize a diagnostic model blending quantitative data (16 cultural behaviors) and thick data (AI-enhanced qualitative insights) to pinpoint gaps and prioritize actions for HR and leadership.

Application

Building

We built a React, Next.js, Drizzle, and PostgreSQL solution integrated with Typeform to render cultural results in real-time, processing demographics, annual comparisons, and dynamic graphs with analytics powered by Shadcn and Radix UI.

Prototype

Realease

We delivered in 7 weeks, completing user stories with 97% quality. The MVP included real-time pulse tracking, action dashboards, and a fully branded UI aligned with Caramelo Escaso's identity, making culture measurable/actionable from day one.

DELIVER STATE

CUSTOMER FEEDBACK

Culture Made Visible, Actionable, and Scalable

After go-live, client teams reported faster turnaround on insights and better alignment between survey data and leadership actions. Raíz now powers cultural diagnostics across multiple clients. Teams reported clearer alignment between leadership behaviors and strategic goals. The new tools became part of everyday rituals—supporting ongoing transformation, not just one-time reflection.

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Lana Ashby Rowder

LookingGlass

April 2, 2026

Thank you so much for this note and for all the work your team put into this project. It truly was such a great experience working together.

We are really happy with how the prototype turned out and especially grateful for the extra backend improvements your team made. Having a more stable and scalable foundation is huge for us as we head into launch, and it did not go unnoticed.

Thank you again for being such a thoughtful and proactive partner throughout this process. We are really excited about what is ahead.

Grateful, Lana

April 2, 2026

Roy Roach

Legacy Link

November 18, 2025

They're showing me the dashboards and they're like, you didn't ask us to do this, but we hope you like it. And I'm watching like, Holy smokes, this is even better than what I thought.