AI Insurance Platform Launch Backed by $3.5M Seed Round

Case Study: PathWork Longevity Inc.

PathWork, a tech-forward AI platform transforming insurance distribution, partnered with Melt Studio to build and launch a high-conversion marketing site and internal tools. With a $3.5M seed round on the horizon, they needed to move fast—crafting a digital presence that impressed investors, attracted leads, and laid the foundation for future product growth.

Projc

THE CHALLENGE

Build Trust and Traction Before Product-Market Fit

Before PathWork could scale, they needed to validate their product story and attract investor interest. That meant creating a powerful website and internal tools that communicated legitimacy, enabled demos, and signaled a strong technical foundation for what’s next.

INITIAL STATE

OUR SOLUTION

A Strategic Site and Backend Foundation That Raised Millions

Requirements

Simplification

We focused first on defining a clean, bold narrative for PathWork’s landing page—positioning it as an AI-powered platform for insurance distribution. Visual clarity and speed were essential to make investor exploration frictionless.

Application

Building

Using a modern tech stack (NextJS, TypeScript), Melt built the public marketing site and internal dashboard modules. We also connected backend endpoints for inbox management, prequal envelope assignment, and carrier flow testing.

Prototype

Release

The marketing platform launched in time to support fundraising, showcasing PathWork’s vision and capabilities. The internal prototype system enabled prequal logic, real-time inbox updates, and end-to-end carrier workflows.

DELIVER STATE

CUSTOMER FEEDBACK

From Site to Seed: A Platform That Delivers Confidence

PathWork successfully closed their $3.5M seed round with backing from top investors. Melt’s work gave them the digital presence, platform confidence, and backend flexibility to grow. The next phase builds on this with smarter distribution, powered by their now investor-backed vision.

Want to see how we helped PathWork capture users once the platform was live? Read the LifeQuotes case study →

www.meltstudio.co

Case Study: LifeQuotes by PathWork

LifeQuotes.com partnered with Melt Studio to rapidly modernize its quote acquisition experience. The goal: replicate the user-friendly interface of SmartFinancial’s form while making it uniquely branded and efficient. In just four weeks, we built a high-performing, mobile-optimized form and landing page using TypeScript and NextJS—improving speed, UX clarity, and brand consistency.

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Blake Butterwoth

Litlingo

I'm impressed by something on a weekly basis. Most recently I've been happy to see the melt studio engineers knocking out tech debt on with minimum direction from me.

March 20, 2021

Tristana Nesvig Trani

StyrelQ

THANK YOU for everything! Melt has been an incredible guide throughout this journey. I truly enjoy the process of understanding and defining a product—it’s the part I love the most.

August 5, 2025