Sentiment Intelligence MVP for Data-Rich Dashboards
Case Study: Minipeg
Melt Studio partnered with Minipeg.ai to build a functional MVP centered on sentiment-driven dashboards. Over five weeks, we delivered a data visualization platform capable of extracting, categorizing, and displaying insights from public sources—empowering Minipeg’s team to test real use cases and validate product direction.
THE CHALLENGE
Turning Raw Data Into Actionable Insight
Minipeg.ai needed to validate a concept: can we extract and classify public user opinions into digestible insights? The client envisioned dashboards that display categorized topics, sentiment, and summaries—pulled from various sources and prepped for business decisions. They needed a flexible, fast MVP to test this idea.
INITIAL STATE
OUR SOLUTION
Fast MVP Delivery for Sentiment Visualization
Requirements
Simplification
We defined the MVP scope using story mapping and user flows. Focus areas included topic filtering, sentiment tagging, source segmentation, and summarization—all without overcomplicating the backend stack.
Application
Building
Using Vue.js on the frontend and a modern backend stack, our team built dashboards capable of filtering data by source and time, with visuals like graphs and summaries. Slack and Linear supported agile sprint delivery.
Prototype
Release
In just over one month, Minipeg had a working MVP that could query real-time data sources and display topic summaries. Advanced features like chatbot integration were scoped for future releases.
DELIVER STATE
CUSTOMER FEEDBACK
Insight-Ready MVP Delivered With Speed
The Minipeg.ai team received a working product on time, with core dashboard functions validated and room to scale into NLP and chatbot integrations. Feedback confirmed the platform’s readiness for real-world use cases.
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Sebastien Gouin-Davis
Amatis
February 3, 2025
let me know if i can support, but i have no skin in the game.
also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like
"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.
I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."
but also you can just say "naw, it muddies the waters" and I'll shut up 😛
I may just have him do a talk for everyone
Sounds really great
oh that would be really cool
He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.
February 3, 2025
Sang - Duk Seo
Every Mother
August 6, 2025
A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉
August 6, 2025
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