Sentiment Intelligence MVP for Data-Rich Dashboards
Case Study: Minipeg
Melt Studio partnered with Minipeg.ai to build a functional MVP centered on sentiment-driven dashboards. Over five weeks, we delivered a data visualization platform capable of extracting, categorizing, and displaying insights from public sources—empowering Minipeg’s team to test real use cases and validate product direction.
THE CHALLENGE
Turning Raw Data Into Actionable Insight
Minipeg.ai needed to validate a concept: can we extract and classify public user opinions into digestible insights? The client envisioned dashboards that display categorized topics, sentiment, and summaries—pulled from various sources and prepped for business decisions. They needed a flexible, fast MVP to test this idea.
INITIAL STATE
OUR SOLUTION
Fast MVP Delivery for Sentiment Visualization
Requirements
Simplification
We defined the MVP scope using story mapping and user flows. Focus areas included topic filtering, sentiment tagging, source segmentation, and summarization—all without overcomplicating the backend stack.
Application
Building
Using Vue.js on the frontend and a modern backend stack, our team built dashboards capable of filtering data by source and time, with visuals like graphs and summaries. Slack and Linear supported agile sprint delivery.
Prototype
Release
In just over one month, Minipeg had a working MVP that could query real-time data sources and display topic summaries. Advanced features like chatbot integration were scoped for future releases.
DELIVER STATE
CUSTOMER FEEDBACK
Insight-Ready MVP Delivered With Speed
The Minipeg.ai team received a working product on time, with core dashboard functions validated and room to scale into NLP and chatbot integrations. Feedback confirmed the platform’s readiness for real-world use cases.
Trusted by Startups Across the U.S.
We have delivered products for startups from Anchorage to New York.
Rob
Rally Chat
Camila, I really appreciate the extra efforts you have made on the app this months. I feel you went above and beyond to create scalable solutions consistent with the existing design. You achieved far more than I thought was going to be possible going in, and the new version of the app gives me a lot more confidence to go into sales mode.
I've dm'd you a gift card code for Amazon as thanks.
August 6, 2024
Sang - Duk Seo
Every Mother
A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉
August 6, 2025
CONTINUE THE JOURNEY
The SaaS Startup's Journal
Step-by-step guides, know the best Tech Stack for your StartUP, build cost-effective teams, and more...
