Sentiment Intelligence MVP for Data-Rich Dashboards
Case Study: Minipeg
Melt Studio partnered with Minipeg.ai to build a functional MVP centered on sentiment-driven dashboards. Over five weeks, we delivered a data visualization platform capable of extracting, categorizing, and displaying insights from public sources—empowering Minipeg’s team to test real use cases and validate product direction.
THE CHALLENGE
Turning Raw Data Into Actionable Insight
Minipeg.ai needed to validate a concept: can we extract and classify public user opinions into digestible insights? The client envisioned dashboards that display categorized topics, sentiment, and summaries—pulled from various sources and prepped for business decisions. They needed a flexible, fast MVP to test this idea.
INITIAL STATE
OUR SOLUTION
Fast MVP Delivery for Sentiment Visualization
Requirements
Simplification
We defined the MVP scope using story mapping and user flows. Focus areas included topic filtering, sentiment tagging, source segmentation, and summarization—all without overcomplicating the backend stack.
Application
Building
Using Vue.js on the frontend and a modern backend stack, our team built dashboards capable of filtering data by source and time, with visuals like graphs and summaries. Slack and Linear supported agile sprint delivery.
Prototype
Release
In just over one month, Minipeg had a working MVP that could query real-time data sources and display topic summaries. Advanced features like chatbot integration were scoped for future releases.
DELIVER STATE
CUSTOMER FEEDBACK
Insight-Ready MVP Delivered With Speed
The Minipeg.ai team received a working product on time, with core dashboard functions validated and room to scale into NLP and chatbot integrations. Feedback confirmed the platform’s readiness for real-world use cases.
Trusted by Startups Across the U.S.
We have delivered products for startups from Anchorage to New York.
Dustin Conrad
Returns On Demand
I feel like our team at Melt is part of our company not just another outsourced service, they are committed to helping us be successful.
January 23, 2025
Sebastien Gouin-Davis
Amatis
let me know if i can support, but i have no skin in the game.
also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like
"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.
I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."
but also you can just say "naw, it muddies the waters" and I'll shut up 😛
I may just have him do a talk for everyone
Sounds really great
oh that would be really cool
He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.
February 3, 2025
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