Modern Quote Flow for Life Insurance Built in 4 Weeks

Case Study: LifeQuotes by PathWork

LifeQuotes.com partnered with Melt Studio to rapidly modernize its quote acquisition experience. The goal: replicate the user-friendly interface of SmartFinancial’s form while making it uniquely branded and efficient. In just four weeks, we built a high-performing, mobile-optimized form and landing page using TypeScript and NextJS—improving speed, UX clarity, and brand consistency.

Projc

THE CHALLENGE

Rebuilding the Quote Flow Experience—Fast

LifeQuotes.com needed to enhance its online quote experience without disrupting user flow. Their existing page wasn’t converting well and carried unnecessary clutter. They aimed to replicate SmartFinancial’s success—but faster, cleaner, and tailored to their brand. With only four weeks to execute, speed and precision were key.

INITIAL STATE

OUR SOLUTION

Modernizing with Precision: A Form and Landing Page That Converts

Requirements

Simplification

We began by auditing SmartFinancial’s flow to understand what worked, then trimmed friction points—removing video intros, unnecessary content, and menus. We focused on a direct call-to-action with strong alignment to LifeQuotes.com’s visual identity.

Application

Building

Our developers built the landing and quote form using TypeScript and NextJS. The solution was fully responsive, fast-loading, and designed to deliver a smooth user journey across devices. Key tech decisions ensured long-term maintainability and performance.

Prototype

Release

Within one sprint cycle, the form and page were tested, refined, and launched. Fourteen user stories were completed with 33 story points delivered. The result: a polished MVP that mirrored SmartFinancial’s flow—optimized for LifeQuotes.com’s brand and business logic.

DELIVER STATE

CUSTOMER FEEDBACK

Faster Launch, Better Experience

LifeQuotes.com now has a conversion-focused entry point for life insurance shoppers. Melt Studio’s UX decisions and tech execution cut unnecessary steps and launched a production-ready product in under 30 days—proving how fast-moving collaboration can produce scalable, polished tools.

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Alison CEO

Every Mother

To Melt Team: Camila, Yuli, Miguel, Sebastián O and Yulys.
Feeling fortunate to have the Melt team working with us and definitely experiencing the high impact of their work. UHC has told us we are their gold standard, out of everyone joining the Store, which is incredible. I feel really hopeful about some big things we can accomplish this year as a team. Thank you!

July 11, 2025

Tonya R. James