Scaling a Mission-Driven Platform Connecting Caregivers

Case Study: Keep Company

Keep Company partnered with Melt Studio to evolve from a manually operated support program into a scalable SaaS platform. Through technical expertise, a full MVP build, and nearshore collaboration, we delivered solutions that established a robust groundwork for growth.

Projc

THE CHALLENGE

From Human-Driven to Software-Driven

Keep Company initially delivered its coaching and support services manually, managing logistics, reporting, and member experience. They needed a digital platform that maintained human warmth while enabling efficiency, user autonomy, and measurable outcomes.

INITIAL STATE

OUR SOLUTION

From Spreadsheets to SaaS: Designing a Product That Scales

Requirements

Simplification

We define the ideal product scope through user interviews, data flow diagrams, and a tech stack focused on speed and maintainability.

Application

Building

Melt built the MVP platform using React, React Native, and Firebase, prioritizing modularity and user experience. Features included onboarding, calendar sync and tracking for scalable, tech-enabled support.

Prototype

Release

The product launched with a functional MVP allowed real user testing across multiple cohorts. This version retained the personal touch of Keep’s original service while enabling key automation, analytics, and member insights.

DELIVER STATE

CUSTOMER FEEDBACK

There have been multiple improvements

Keep Company transitioned from an operations-heavy service to a validated product that delivers coaching and community support with care. With Melt’s help, their team can now serve more members, more efficiently, without losing the warmth that defines their mission.

Trusted by Startups Across the U.S.

We have delivered products for startups from Anchorage to New York.

Blake Butterworth

Pathwork

Shout out to Paola for the hard and detailed work to launch our new marketing site

August 19, 2025

Genevieve

Healthy Teen Network

After working with other developers I can honestly say that my experience with Melt has been fantastic. First, the teams that have worked on our various projects are talented and diligent. Second, I appreciate weekly meetings where we can see the progress of our apps. Manuel and his team has always kept us abreast of the progress, the problems, and potential solutions to overcome the challenges. I love being able to see in Pivotal the number of stories and how each has been tackled. The openness, honesty and clarity in the communication has been a key for my satisfaction.

July 23, 2020