Scaling a Mission-Driven Platform Connecting Caregivers

Case Study: Keep Company

Keep Company partnered with Melt Studio to evolve from a manually operated support program into a scalable SaaS platform. Through technical expertise, a full MVP build, and nearshore collaboration, we delivered solutions that established a robust groundwork for growth.

Projc

THE CHALLENGE

From Human-Driven to Software-Driven

Keep Company initially delivered its coaching and support services manually, managing logistics, reporting, and member experience. They needed a digital platform that maintained human warmth while enabling efficiency, user autonomy, and measurable outcomes.

INITIAL STATE

OUR SOLUTION

From Spreadsheets to SaaS: Designing a Product That Scales

Requirements

Simplification

We define the ideal product scope through user interviews, data flow diagrams, and a tech stack focused on speed and maintainability.

Application

Building

Melt built the MVP platform using React, React Native, and Firebase, prioritizing modularity and user experience. Features included onboarding, calendar sync and tracking for scalable, tech-enabled support.

Prototype

Release

The product launched with a functional MVP allowed real user testing across multiple cohorts. This version retained the personal touch of Keep’s original service while enabling key automation, analytics, and member insights.

DELIVER STATE

CUSTOMER FEEDBACK

There have been multiple improvements

Keep Company transitioned from an operations-heavy service to a validated product that delivers coaching and community support with care. With Melt’s help, their team can now serve more members, more efficiently, without losing the warmth that defines their mission.

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We have delivered products for startups from Anchorage to New York.

Avani Kanubaddi

Brandtuit

February 5, 2026

Hi Team - After weeks of effort, we have officially launched the www.brandtuit.com website! I want to give a special shout-out to Paola Lozano Vanegas for her tireless efforts in building a beautiful website that conveys our values so well. Thanks also to Sebastian Ocampo for helping navigate the plumbing and getting the site posted tonight. I have also posted to LinkedIn with an official "We are open for business" message, so let's go fishing!

We have a great concept, a real market need, and an evolving tool in Zena that can deliver value. Thanks to everyone on the team for getting us to this point. I'm very excited, very grateful, and looking forward to building from here.

February 5, 2026

Chenny

ShopHero Dashboard

March 2, 2026

Thank you for the note. I will think on this and let you know. So far, I feel like the team has onboarded well. I expected some time to be taken with onboarding, but was happy with how fast we have been able to get to development.

March 2, 2026