AI Brand Reports for CPG Decision-Makers

Case Study: Brandtuit

Brandtuit partnered with Melt Studio to develop an AI-powered brand management platform for CPG brand managers—bringing brand data into one place, analyzing it with AI, and generating ready-to-use, client-presentable reports in a secure, multi-tenant environment.

Projc

THE CHALLENGE

Unifying Global + Private Data for Faster Insights

Brand teams needed actionable insights from many sources. The platform required global industry knowledge plus tenant-specific private data—with strict tenant isolation—so users could ask questions, uncover patterns, and generate reports efficiently.

INITIAL STATE

OUR SOLUTION

We designed a multi-agent system with a two-tier knowledge layer (Global + Tenant-Specific) to ingest, analyze, and synthesize information in real time—producing non-obvious recommendations and professional-quality reports through iterative sprints.

Requirements

Two-tier knowledge scope.

Defined the Contextual Intelligence Layer: a Global Knowledge Layer (frameworks, definitions) and a Tenant-Specific layer for proprietary content—plus retrieval rules that preserve isolation.

Application

Agent + retrieval building

Specified backend services via API, integrating LangChain for retrieval orchestration and agent workflows, LangGraph for complex reasoning flows (as needed), and LangFuse for observability.

Prototype

Report pipeline iteration

Prototyped knowledge-store needs: vector storage and metadata for traceability and access control, with vector DB options noted (Pinecone/Weaviate), plus embedding APIs and search endpoints.

DELIVER STATE

CUSTOMER FEEDBACK

Report Quality Improved via V10 Evaluation Pipeline

Sprint reviews documented report-quality gains in “Report V10,” driven by a new evaluation + score aggregation system. The team hardened the pipeline with a model-specific “prime” step and improved preparation for client-ready delivery.

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Tonya R. James

60 hertz

July 30, 2025

HOLY SMOKES THIS IS AWESOME!!

Site Dash Notes:

Great Job!!

I love love love your iteration on the site details page

July 30, 2025

Sang - Duk Seo

Every Mother

August 6, 2025

A quick shoutout to Melt, it's been several months now and it's clear that our new dev team has been crushing expectations all around. Shoutout to Camila who has been killing it on uhc and flex, especially on uhc, which basically gave us documentation for a platform that only exists in their dreams. Considering she's doing this without a test environment which uhc guaranteed us, Camila has put in a lot of elbow grease to make this implementation seemingly smooth sailing. Additional shoutouts to Yuli and Miguel who both have stepped into the shoes of past RPS teammates to support internal operational functions as well as put the pedal on the gas to churn out product developments. Lastly to Yulys and Austin who have seamlessly taken in the project reigns from Natali alongside the rest of Melt. Special shoutout to Sebastian who is always helping from the shadows but more recently has been contributing a great deal of effort to help resolve some longstanding revenue analytics issues. So thank you to our Melt teammates for being able to hop in immediately, helping EM put some very big pieces into place at this critical moment of our company's growth! 🎉🎉

August 6, 2025