AI Brand Reports for CPG Decision-Makers

Case Study: Brandtuit

Brandtuit partnered with Melt Studio to develop an AI-powered brand management platform for CPG brand managers—bringing brand data into one place, analyzing it with AI, and generating ready-to-use, client-presentable reports in a secure, multi-tenant environment.

Projc

THE CHALLENGE

Unifying Global + Private Data for Faster Insights

Brand teams needed actionable insights from many sources. The platform required global industry knowledge plus tenant-specific private data—with strict tenant isolation—so users could ask questions, uncover patterns, and generate reports efficiently.

INITIAL STATE

OUR SOLUTION

We designed a multi-agent system with a two-tier knowledge layer (Global + Tenant-Specific) to ingest, analyze, and synthesize information in real time—producing non-obvious recommendations and professional-quality reports through iterative sprints.

Requirements

Two-tier knowledge scope.

Defined the Contextual Intelligence Layer: a Global Knowledge Layer (frameworks, definitions) and a Tenant-Specific layer for proprietary content—plus retrieval rules that preserve isolation.

Application

Agent + retrieval building

Specified backend services via API, integrating LangChain for retrieval orchestration and agent workflows, LangGraph for complex reasoning flows (as needed), and LangFuse for observability.

Prototype

Report pipeline iteration

Prototyped knowledge-store needs: vector storage and metadata for traceability and access control, with vector DB options noted (Pinecone/Weaviate), plus embedding APIs and search endpoints.

DELIVER STATE

CUSTOMER FEEDBACK

Report Quality Improved via V10 Evaluation Pipeline

Sprint reviews documented report-quality gains in “Report V10,” driven by a new evaluation + score aggregation system. The team hardened the pipeline with a model-specific “prime” step and improved preparation for client-ready delivery.

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Genevieve

Healthy Teen Network

July 23, 2020

After working with other developers I can honestly say that my experience with Melt has been fantastic. First, the teams that have worked on our various projects are talented and diligent. Second, I appreciate weekly meetings where we can see the progress of our apps. Manuel and his team has always kept us abreast of the progress, the problems, and potential solutions to overcome the challenges. I love being able to see in Pivotal the number of stories and how each has been tackled. The openness, honesty and clarity in the communication has been a key for my satisfaction.

July 23, 2020

Avani Kanubaddi

Brandtuit

April 10, 2026

I wanted to share the good news that we officially signed our first real customer! It is a $1.2B Private Equity firm, and they are going to try out 3 decision briefs for this first run. We hope to have a scoping call on Monday to see if Zena can handle all three reports, but I am hopeful we can. I'll share more next week.

April 10, 2026