AI Brand Reports for CPG Decision-Makers

Case Study: Brandtuit

Brandtuit partnered with Melt Studio to develop an AI-powered brand management platform for CPG brand managers—bringing brand data into one place, analyzing it with AI, and generating ready-to-use, client-presentable reports in a secure, multi-tenant environment.

Projc

THE CHALLENGE

Unifying Global + Private Data for Faster Insights

Brand teams needed actionable insights from many sources. The platform required global industry knowledge plus tenant-specific private data—with strict tenant isolation—so users could ask questions, uncover patterns, and generate reports efficiently.

INITIAL STATE

OUR SOLUTION

We designed a multi-agent system with a two-tier knowledge layer (Global + Tenant-Specific) to ingest, analyze, and synthesize information in real time—producing non-obvious recommendations and professional-quality reports through iterative sprints.

Requirements

Two-tier knowledge scope.

Defined the Contextual Intelligence Layer: a Global Knowledge Layer (frameworks, definitions) and a Tenant-Specific layer for proprietary content—plus retrieval rules that preserve isolation.

Application

Agent + retrieval building

Specified backend services via API, integrating LangChain for retrieval orchestration and agent workflows, LangGraph for complex reasoning flows (as needed), and LangFuse for observability.

Prototype

Report pipeline iteration

Prototyped knowledge-store needs: vector storage and metadata for traceability and access control, with vector DB options noted (Pinecone/Weaviate), plus embedding APIs and search endpoints.

DELIVER STATE

CUSTOMER FEEDBACK

Report Quality Improved via V10 Evaluation Pipeline

Sprint reviews documented report-quality gains in “Report V10,” driven by a new evaluation + score aggregation system. The team hardened the pipeline with a model-specific “prime” step and improved preparation for client-ready delivery.

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Sebastien Gouin-Davis

Amatis

February 3, 2025

let me know if i can support, but i have no skin in the game.

also, if you were to bless it, i could post it (so that it's not coming from you guys) and just say something like

"These are people that I've worked with for 5 years and have become good friends with. They are doing this radical thing and it seemed like the kind of thing that could help this community. I asked Michael to bless me posting this, but this is unrelated to Establish.

I am also happy to hop on a call or slack with anyone who might be interested but looking for references or even just guidance on app development side."

but also you can just say "naw, it muddies the waters" and I'll shut up 😛

I may just have him do a talk for everyone

Sounds really great

oh that would be really cool

He has a great deck about how it's better to go to the grocery store and buy buns and tomatoes and lettuce to make burgers, and focus your energy on the "secret sauce" - where most startups spend all their time becoming tomato farmers.

February 3, 2025

Dustin Conrad