AI Agent Platform for Automated Marketing Workflows
Case Study Agnitio
Agnitio is building an Agentic Workflow Orchestration Platform where Gilbert AI orchestrates 16 specialist agents. Users can discover agents in an Agent Marketplace and run guided tools like Pixel Builder (Tereik) for GTM-based tracking setup.
THE CHALLENGE
Orchestrating multi-agent marketing operations
Agnitio needed an end-to-end system that reduces manual handoffs across planning, execution, and reporting. The platform required persistent context, an always-on “account director” (Gilbert), and enterprise-ready security and compliance.
INITIAL STATE
OUR SOLUTION
A platform blueprint: Gilbert-led orchestration, marketplace discovery, and governed workflows
Requirements
Simplification
Defined core objectives: end-to-end automation, persistent context across agents, transparent audit trails, and enterprise controls (multi-tenancy, RBAC, GDPR/CCPA/SOC2 alignment).
Application
Building
Specified key modules like Agent Marketplace, Workflows, Integrations, Data Management, and a Gilbert co-pilot entry point—plus agents such as Pixel Builder (Tereik) for GTM deployment.
Prototype
Release
Documented phased roadmap for expanding agent profiles and Q&A, adding a workflow builder + SDK, and evolving toward a community marketplace and cross-account learning.
DELIVER STATE
CUSTOMER FEEDBACK
Faster Launch, Better Experience
Customers report faster execution, clearer insights, and measurable time savings. Automated workflows and transparent metrics help teams reduce manual work, improve performance, and make better decisions with confidence.
“The current platform cut manual reporting, and bring clear metrics, smarter workflows, and real time savings across our customers.” — Early Adopters, Private Beta (2025)
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Blake Butterworth
Pathwork
Shout out to Paola for the hard and detailed work to launch our new marketing site
August 19, 2025
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Healthy Teen Network
After working with other developers I can honestly say that my experience with Melt has been fantastic. First, the teams that have worked on our various projects are talented and diligent. Second, I appreciate weekly meetings where we can see the progress of our apps. Manuel and his team has always kept us abreast of the progress, the problems, and potential solutions to overcome the challenges. I love being able to see in Pivotal the number of stories and how each has been tackled. The openness, honesty and clarity in the communication has been a key for my satisfaction.
July 23, 2020
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